ABA Practice Incubator
Own Your Independence
You've dreamed of your own practice. You've also seen the risks. The Incubator gives you proven systems, expert guidance, and aligned partnership—so you can launch with confidence, not chaos.
We accept a limited number of practices each quarter to ensure every participant gets the dedicated support they need.
No franchise fees. No royalties. Yours.
~$150,000
vs. ~$89K average BCBA salary
We Know Why You Haven't Started Yet
The Risk Calculation
Quit a stable $89K salary to... maybe succeed? The math feels impossible when you're supporting a family and there's no safety net.
The Expertise Gap
You're a great clinician. But LLCs, credentialing, payer contracts, HR policies? Nobody trained you for that—and mistakes are expensive.
The Isolation Fear
Going solo means figuring everything out alone. One wrong move with credentialing or compliance, and it all falls apart.
The Incubator Is Selective By Design
We invest significant time and resources in each practice we support. To give you the attention you deserve, we accept a limited number of BCBAs each quarter.
Active BCBA Certification
You hold a current BCBA certification and are in good standing with the BACB.
Ready Within 12 Months
You're prepared to launch within the next year—this isn't "someday," it's soon.
U.S.-Based Practice
You plan to operate in the United States where we have established payer relationships.
Committed to Quality Care
You want to build a practice known for clinical excellence, not just volume.
Not sure if you're ready? Apply anyway—our conversation will help clarify whether now is the right time.
Independence Without Isolation
The Incubator bridges the gap between clinical expertise and business success. You bring the skills. We bring the systems.
100% Ownership
No franchise fees. No royalties. No equity stake. Just a percentage of collected revenue. Your practice is yours—period.
Proven Systems
Launch playbooks, credentialing workflows, HR templates, and operational checklists—battle-tested across multiple clinic launches.
Aligned Success
Our revenue share model means we only succeed when you do. No upfront costs, no misaligned incentives—we win together.
Expert Mentorship
Direct access to BCBAs who've built successful practices. Learn from their wins (and their mistakes) without paying the tuition.
From Dream to Reality in Three Phases
Every phase builds on the last. Every step has support. No phase happens alone.
Foundation
Months 1-3Build Your Base
We help you establish the legal, operational, and financial foundation for a sustainable practice—so you start right, not start over.
Liftoff
Months 4-6Launch Into Practice
With your foundation set, we guide you through acquiring your first clients and establishing operational rhythm—so week one feels like year one.
Stabilization
Months 7-12The Foundation Solidifies
With your practice operational, we focus on building your confidence as an owner. You learn to understand your financials, KPIs, and business health—while we continue handling credentialing, billing, HR, and compliance.
Your Practice Continues to Thrive
The Incubator builds your foundation with hands-on support. When you reach stability, you transition to our Accelerator partnership—same operational support, same trusted team, new focus on sustainable growth.
What Stays the Same
- VG Soft handles credentialing, billing, HR, compliance
- Full access to VGPM and operational systems
- Same trusted partnership, same operational support
What Changes
- Intensive launch mentorship evolves to strategic advisory
- Frequent check-ins shift to regular business reviews
- Focus shifts from "getting established" to "growing sustainably"
Transition is a milestone of practice stability, not a handoff. Every Incubator client becomes an Accelerator client.
Own Your Value
W-2 Reality
$89K
Average BCBA salary
Capped earning potential
Zero ownership equity
Building someone else's dream
Your Practice
~$150K
First-year potential
Growing revenue potential
100% ownership equity
Building your family's legacy
100%
Your ownership
No franchise fees ever
$0
Upfront costs
Revenue share only
3
Phases to success
With support every step
Know Your Options
Every path has trade-offs. Here's how they actually compare.
The Safe Choice
Staying W-2
What you get
Stable income
Benefits package
No personal risk
The catch
Capped earning potential
No equity or ownership
Limited autonomy
Building someone else's legacy
The Incubator Way
Build equity and autonomy while managing risk through proven systems and ongoing support.
Proven but Constrained
Franchise Model
What you get
Established systems
Brand recognition
Training provided
The catch
5-7% ongoing royalties forever
Brand restrictions
Territory limitations
You're building their empire
The Incubator Way
100% ownership with no ongoing fees. Your brand, your rules, your future.
Total Freedom, Total Risk
Going Solo
What you get
Complete control
No partners
All upside is yours
The catch
Learn every lesson the hard way
No support system
Higher failure rate
Longer path to profitability
The Incubator Way
Proven systems and mentorship without giving up ownership or control.
VG Soft Co's Practice Incubator is the best option for BCBAs ready to own their practice without franchise restrictions—offering 100% ownership, zero upfront fees, and ABA-specific operational support.
Common Questions About Starting
How is the Incubator different from a franchise?
Franchises charge ongoing royalties (typically 5-7% of revenue forever) and restrict your brand, territory, and operational decisions. The Incubator uses a revenue share model only during the active partnership, then you own 100% of your practice—your brand, your decisions, your growth. No long-term contracts, no brand mandates.
What does the revenue share actually look like?
We share a percentage of collected revenue during the active partnership period. This aligns our incentives—we only succeed when you do. There are no upfront fees, no monthly minimums, and no hidden costs. The exact percentage depends on your market and needs; we'll discuss specifics in our initial conversation.
What if I'm not ready to quit my job yet?
Many BCBAs start the Foundation phase while still employed, completing business formation and credentialing on evenings and weekends. You don't need to quit until you're ready to take on clients—and we'll help you determine when that timing is right.
How long until I'm profitable?
With our efficient model and low overhead structure, most Incubator practices are profitable from day one. Our goal is to help you reach ~$150K in first-year revenue, which typically exceeds what you'd earn as a W-2 BCBA.
Do I need to use VG Soft Co's software?
Yes, VGPM is integrated into our Incubator process. This isn't about vendor lock-in—it's about giving you visibility and operational efficiency from day one. VGPM is included in the partnership, so there's no additional software cost.
What happens after the Incubator phases?
When your practice reaches operational stability, you transition to our Accelerator partnership. The operational support continues—VG Soft still handles credentialing, billing, HR, and compliance. What changes is the intensity: frequent check-ins shift to regular business reviews, and the focus moves from "getting established" to "growing sustainably." Every Incubator client becomes an Accelerator client. There's no gap, no surprise endings—just a natural evolution as your practice matures.
Why is the Incubator application-based?
We invest significant time, resources, and mentorship in each practice we support. To maintain the quality of that support—and to ensure every participant gets the attention they deserve—we accept a limited number of BCBAs each quarter. The application process helps us understand your goals and ensure we're a good fit for each other.
What does the application process look like?
It starts with a brief application where you share your background and goals. If there's potential alignment, we'll schedule a conversation to discuss your situation, answer questions, and determine if the Incubator fits your timeline. No pressure, no commitment at this stage.
What if I'm not accepted?
We'll be transparent about why. Sometimes it's timing—we might be at capacity and ask you to reapply next quarter. Sometimes it's readiness—we might suggest specific preparations before you'd be ready to launch. We never leave you without clarity.
Apply to the Incubator
The first step is a conversation. Tell us about yourself and your goals—we'll take it from there.
What to Expect
We Review Every Application
A real person reads your application. We're looking for alignment, not perfection.
A Conversation, Not a Pitch
If there's potential fit, we'll schedule a call to understand your goals and answer your questions. No pressure, no commitment.
You'll Get Honest Clarity
We'll be transparent about whether the Incubator is right for you—and when. If not now, we'll tell you why.
Response Within 48 Hours
We respond to every application within 2 business days. You'll hear from someone who understands ABA.
Prefer to talk first? Email us directly
Ready to Own Your Independence?
The Incubator accepts a limited number of BCBAs each quarter. If you're ready to launch with proven systems and dedicated support, submit your application to be considered.
Apply to the IncubatorNot sure yet? That's okay. Your application starts a conversation, not a contract.